Group photo of marketing students from Wiesbaden Business School who pitched their creative communications ideas for the SOSA project.
This group of students pitched a narrative of: “Illuminating mysteries, preserving wonders, one species at a time.” They also shared a market analysis, target audiences, potential collaborations, and even some examples of social media content.
This group developed a narrative around: “Enlighten the dark.” They shared a market analysis, potential corporate cooperations, additional platforms to expand reach, and implementation ideas such as competitions or touring exhibitions.

Marketing project with Wiesbaden Business School

Students from the Wiesbaden Business School developed and presented ideas to take SOSA’s communication efforts to the next level. They impressed us with thorough competitor analyses, suggestions for clearer narratives, and creative ideas for collaborations. They even made us laugh with imagined audience personas and sample tiktok videos!

The first group of students pitched a narrative of: “Illuminating mysteries, preserving wonders, one species at a time.” They also shared a market analysis, target audiences, potential collaborations, and even some examples of social media content. The second group developed a narrative around: “Enlighten the dark.” They shared a market analysis, potential corporate cooperations, additional platforms to expand reach, and implementation ideas such as competitions or touring exhibitions.

We want to say a big thank you to Dennis Albert and all the students who presented their ideas. We so appreciate your efforts and especially the fun and creativity you infused into your marketing pitches. If you see a little more innovation or imagination in our communications, you will know why!